Client: Muslim Council of Elders, with agency Nox · Saudi Arabia The Challenge An institutional pavilion carries no product to sell, so the build itself has to communicate standing. Restraint is harder than decoration: fewer elements means every one of them is inspected. What We Delivered Exhibition pavilion for the Muslim Council of Elders, delivered […]
Client: Multiple clients · Riyadh and Jeddah The Challenge Most design work fails at the handover: a render that no one can actually build, or shop drawings that quietly redesign the concept. We draw and build under one roof, so the visual you approve is the one our factories are already able to produce. What […]
Jeddah · 2024 The Challenge A competition format is filmed as well as attended, so the set had to work for a camera and for a live audience at the same time — two different sets of sightlines on one build. What We Delivered Event and show production in Jeddah — staging, scenic build, competition […]
Client: HWADI · Saudi Arabia The Challenge Public-facing activations are walked through, not looked at. Flow, sightlines and durable finishes mattered more than any single feature. What We Delivered Public activation build delivered with agency HWADI — modular structures, walkable flooring, seating and branding, fabricated in-house and installed on site. The Result Finishes were chosen […]
Client: adidas, with agency Sweetwater · Saudi Arabia The Challenge A sportswear activation has to survive being walked through, leaned on and photographed all day, and it has to match a brand manual that leaves no room for interpretation. Structure, finish and colour all had to be signed off before anything was cut. What We […]
Client: Ninecube · Saudi Arabia The Challenge Curved and shaped forms are where fabrication quality shows first: a curve that is not true reads as a mistake from across the hall. What We Delivered Custom exhibition stand delivered with Ninecube — structure, joinery, display and graphics fabricated in our own factories and installed on site. […]
Saudi Arabia · 2023 Build duration: 15 days The Challenge A touring show is built twice. Everything had to be engineered to strike in one city and rise again in another without losing a fixing or a finish. What We Delivered Show production in Jeddah and Riyadh — stage build, tiered seating, stage curtains and […]
Client: HWADI · Riyadh The Challenge An experience-led activation is judged on how it feels from the inside, so the structure had to disappear behind the finish. What We Delivered Experiential activation build delivered with agency HWADI in Riyadh — enclosed set spaces, scenic finishes, lighting integration and installation. The Result The structure was detailed […]