The Challenge
A sportswear activation has to survive being walked through, leaned on and photographed all day, and it has to match a brand manual that leaves no room for interpretation. Structure, finish and colour all had to be signed off before anything was cut.
What We Delivered
Event production for adidas, delivered with agency Sweetwater — staging, scenic build, brand elements and full on-site installation.
The Result
Global sports brands work to fixed brand manuals and fixed opening dates. Producing in our own factories is what lets us hold both at once.
