Client: HWADI · Saudi Arabia

The Challenge

A themed festival lives or dies on detail, and its audience knows the source material better than the designers do. Every element had to be specific rather than generic.

What We Delivered

Themed festival build delivered with agency HWADI — set pieces, photo installations, signage and full on-site installation.

The Result

Fan audiences photograph everything, so every surface was treated as a background: no unfinished backs, no visible fixings.