The Challenge
Branding is the element most likely to change late — a lockup is updated, a size changes, an approval arrives the day before. Substrates and inks also had to be specified for the actual duration and light the graphics would face.
What We Delivered
Signage and brand production for Axe, delivered with agency Brandbuzz — large-format graphics, fabricated brand elements and installation, printed and built in-house.
The Result
Branding is the element most likely to change late. Because printing and fabrication are ours, a change days before doors open is a schedule question, not a supplier negotiation.
